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UW-Madison turns to real estate development as new potential revenue source

“When George Smith looked at the area between the main UW-Madison campus and the hospitals on the city’s Near West Side, he saw a “dead zone.” But Smith, a Managing Director at U3 Advisors who works with universities across the U.S., saw something else, too. An opportunity.”

U3 worked with the University of Wisconsin to devise a real estate strategy that bridged the University’s significant research capacities with opportunities to enliven campus edges and create hubs of activity. University Research Park was identified as the ideal steward and vehicle to facilitate these efforts.Read the full article here.