Rutgers University

College Avenue Campus Design Competition    

U3A assisted Rutgers in managing an international design competition for the redesign of its College Avenue campus in New Brunswick, New Jersey. The University’s plan called for the closing of College Avenue, the creation of a pedestrian mall through campus, new waterfront access, development of a new academic building, and the demolition, renovation and/or replacement of a variety of other facilities throughout the campus.  U3A prepared a Request for Qualifications for preeminent architects, assisted the University to select five finalists, and wrote the Request for Proposals. In 2006, Rutgers announced Enrique Norton as the winner of the competition.

Innovation Park Feasibility Study

U3 Advisors was competitively selected by Rutgers University in 2015 to develop a feasibility study and implementation plan for a proposed academic and commercial Innovation Park on a 30-acre University site located near the University’s engineering and business campuses in Piscataway, NJ. U3A, working closely with an Internal University Advisory Board, assisted Rutgers to identify optimal academic program opportunities for the Park that would be of most value to potential industry partners. To inform this effort, U3A conducted a comprehensive market assessment and competitive analysis of the Central New Jersey market in addition to a best practices evaluation of academic research parks across the United States. U3A also undertook a comprehensive capital and operating financial analysis of the proposed park that served to frame a viable first phase of development while quantifying the amount of university subsidy that would be required to ensure a feasible return on cost for any potential private developer partner. U3A also developed implementation recommendations for the proposed Innovation Park, including organization and management approach, recommended governance structure, proposed ownership and ground lease terms and a development schedule. U3A presented its findings and recommendations to the University President in July 2016.