New Jersey Performing Arts Center

U3 Advisors has a longstanding advisory relationship with the New Jersey Performing Arts Center in Newark, New Jersey. Most recently, U3 helped NJPAC bring its commercially developable real estate to the market. U3 also proposed strategic land uses and managed the development process with private development partners.

Services provided:

  • Represented NJPAC in ground lease negotiations for One Theatre Square, a $100 million mixed-use development—the largest market-rate development to be built in Newark for several decades
  • Recommended strategies to create and maximize the value of NJPAC’s real estate sites
  • Assisted NJPAC in playing a larger civic role in the development of downtown Newark

Tom Lussenhop, Senior Vice President of U3 Advisors, has been involved with NJPAC since the project’s conception more than 20 years ago.