New vision for San Diego’s Civic Center strives for renaissance of downtown

For years, San Diego’s Civic Center has been an uninviting, dismal, and largely lifeless area of an otherwise vibrant and growing city. To address this long-standing problem, the Prebys Foundation and the Downtown San Diego Partnership asked U3 Advisors to help develop a new vision: one that could transform these underused and disconnected properties into an active, vibrant, safe, and inclusive heart for the entire region. How can we return what’s truly civic to the Civic Center? By attracting and developing new housing, performing arts and education spaces, retail, and an iconic new public space — and integrating these uses in a way that makes them more than the sum of their parts.

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